We’ve all heard it. And seen it. And that’s why it stands out. Using three simple letters, we twist the meaning from (well, you know) to mean something different.
SOB. Supporter of Broward. I'm an SOB. You’re an SOB. Let’s all become SOBs! The same stores, the same restaurants, the same retail places will all still be around… if we all become SOBs - #SupporterOfBroward.
We are all in this together, and together we will make Broward County better than ever before.
Being a Supporter of Broward today means making a lasting impact on our local businesses and in the lives of hundreds of thousands of our neighbors, friends, children, grandparents, and generations to come.
In addition to inspiring individuals to be Supporters of Broward, the campaign encourages major companies and organizations to reroute spending to local firms and engage Broward County certified small businesses as new sources for goods and services.
The multi-channel campaign comprises print, broadcast, social, digital and outdoor media highlights local businesses of all sizes and types, nonprofits, cities and Chambers of Commerce throughout Broward County and engages consumers through a series of creative promotions, incentives and contests to buy local and be an SOB.
The campaign was made possible with the help of the creative team from Zimmerman Advertising, and is a special project of Six Pillars Broward, a community-wide initiative of the Greater Fort Lauderdale Alliance and its 501C3 Alliance Foundation.